El Apple Watch está causando sensación y sus ventas así lo demuestran. Después de ver cómo los tiempos de envío se ampliaban ahora tenemos noticias de un comunicado oficial que ha llegado a los equipos de las Apple Stores y confirma lo comentado hace pocas horas. En el Angela Ahrendts ha informado que hasta el mes de mayo sólo se podrán hacer pedidos online, nada de encontrarlos en tiendas.
En el comunicado se explica también que la acogida del producto y el feedback de los clientes ha sido muy positivo. Sobre todo porque esto es una experiencia nueva para la compañía, tener en tienda un producto para que los usuarios puedan verlo y probarlo antes de que esté disponible a la venta.
Hasta junio como mínimo no habrá existencias del Apple Watch en las tiendas de la compañía
Claro que no será algo que se repita y la acción se justifica principalmente por lo novedoso del producto y detalles como las posibles combinaciones que podría realizar el comprador entre modelos y correas antes de comprarlo.
De todos modos, existen dos cuestiones que uno no deja de plantearse. La primera es su Apple está teniendo problemas reales de abastecemiento debido a una alta demanda o una mala previsión. La segunda es si está siendo un lanzamiento a la altura de una empresa como Apple.
¿La poca disponibilidad del Apple Watch es estrategia de Apple para causar expectación o un problema real?
La respuesta a la primera pregunta está relacionada con la segunda. Con la experiencia obtenida con los iPhone y otros productos como el Mac Pro creo que ya no es lógico que Apple sea incapaz de fabricar a mayor ritmo. Por tanto, me atrevería a decir que no me parece un lanzamiento a la altura de Apple. Claro que me reservo una opinión tajante hasta conocer las cifras de ventas. Igual no es más que una estrategia de marketing para generar más expectación e incluso impulso de compra por miedo a "quedarse sin uno". Eso sí, seguro que los países en los que ahora mismo no está disponible la espera será aún mayor de lo deseado.
Comunicado a las Apple Store:
Team,
On behalf of Tim and the rest of the executive team, I want to thank you very much for making last Friday’s debut of Apple Watch unforgettable. The Previews going on in our stores and support from our Contact Centers are unlike anything we have done before.
The feedback from customers is overwhelmingly positive. They are excited about Apple Watch, and your teams are creating fantastic experiences for them. Customers who pre-ordered will start receiving deliveries next Friday as planned, and I know you will do a great job helping them get set up.
Many of you have been getting questions asking if we will have the watch available in stores on April 24 for walk-in purchases. As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I’ll have more updates as we get closer to in-store availability, but we expect this to continue through the month of May. It has not been an easy decision, and I want to share with you the thinking behind it.
It’s important to remember that Apple Watch is not just a new product but an entirely new category for us. There’s never been anything quite like it. To deliver the kind of service our customers have come to expect—and that we expect from ourselves—we designed a completely new approach. That’s why, for the first time, we are previewing a new product in our stores before it has started shipping.
Apple Watch is also our most personal product yet, with multiple case and band options because it’s an object of self-expression. Given the high interest and initial supply at launch, we will be able to get customers the model they want earlier and faster by taking orders online.
I know this is a different experience for our customers, and a change for you as well. Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days—and there will be many more to come. They’re the moments where you, our teams, shine. And our customers love them as well!
Apple Watch is an exciting new product and we are at the start of a very exciting time at Apple. You’re the best team on earth and you are doing an amazing job.
For customers who want to buy a watch, please continue to help them place their order online. Also make sure they know that, wherever they buy, Apple will provide them with a great Personal Setup experience — either online or in our stores. This includes syncing their Apple Watch with their iPhone and teaching them about all the incredible features of their new Apple Watch.
Thank you very much again, and I look forward to seeing you soon.
Vía | 9to5Mac
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